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Roxanne Reid

Roxanne Reid

Roxanne Reid

Data Analyst, CLU

Business Valuation, Buy / Sell A Business , Member, Consultant, Finance/Leasing


295 Crocket Street

Fredericton, New Brunswick E3A 5S4 Canada

About Roxanne


Business Valuation, International Capital Finance, M&A Consultant, Business Broker, Master Negotiator, Data Analyst


My name is Roxanne Reid and I’m a seasoned professional (40 years) with a broad background in valuation, appraisal, management, finance, sales, and marketing.

As the Founding owner of Capital Valuations by The Reid Group (Capital Valuations), I offer business valuations for buy/sell opportunities and for companies looking to scale their business to the next level.

Having worked many years in the financial services industry for Canada’s largest international bank, in several senior roles including small business/commercial lending and as a Chief Compliance Officer, I know what is needed to see a deal close.

Quite frankly, banks love my valuation reports because they are of are the highest standards.

My post retirement career started as a desire to help local small business owners has now expanded to serving clients across North America and around the world.

Acadie Business Capital Inc., my capital financing company supports business acquisitions, start-ups and growing companies in sourcing both domestic and international financing.

Serving both small scale projects under $100 million and large scale projects $100 million to $5 billion++.

Buying/selling businesses isn’t for the faint of heart. It’s time consuming, detailed work that as an industry sees more than 50% of the deals fall apart on the day of closing in the lawyer’s office. I didn’t want to see my clients put in that position and certainly didn’t want to see my commission blow up at the 11th hour. This was my motivation to obtain the Mastery of Negotiations Certification (HBS) in 2020.

Gotta say, it’s been worth every penny.  

 Reach out for customized private, team or corporate negotiation coaching services.

Reach out to chat. I love connecting and collaborating. Referrals are richly rewarded.

Licenses & Certifications

  • M&A Professional, Columbia Business School Executive Education
  • Negotiation Mastery, Harvard Business School
  • Certified Exit Planner, Exit Planning Institute
  • Certified Main Street Business Broker, Sunbelt Business Brokers
  • Chartered Life Underwriter, Advocis
  • Certified Financial Planner (CFP), FP Canada (Retired)